How can you enhance prospective buyers' perceived value of your home - inside and out?

What low-cost, high-return improvements will help you effectively merchandise your home?

Why is curb appeal so important?

What are some good home improvement investments?

How can you decorate your home for sale?

Why is landscaping important to the sale of your home?

We've done our homework, For more than two decades, GMAC Real Estate has been a leading authority for North American families, providing them with helpful ideas to turn ordinary houses into beautiful homes. Our Home Merchandising System™ combines that valuable information with the real estate expertise of GMAC Real Estate members to help you enhance the value of your home and make it stand out in the eyes of prospective buyers.

If you're thinking about selling your home, the GMAC Real Estate Home Merchandising System can help you prepare your home so that it looks its very best and stands apart from others on the market. Since your home is in competition for prospective buyers' attention with comparable homes in the same price range, it's important to merchandise your home before it's marketed. It's our experience that today's sophisticated buyers look for homes that are clean, clutter-free and well maintained - well-merchandised homes that they can move into comfortably and as effortlessly as possible.

Put the GMAC Real Estate Home Merchandising System to work for you! You'll discover low-cost, high-return projects that can significantly improve the perceived value of your home. And with full-color "before and after" photographs, we'll show you how you can effectively merchandise your home by spending a little or a lot - perhaps the best investment you'll ever make.

Merchandising vs. marketing

Marketing includes all of the advertising and promotional tools that you and Dan O'Brien of Berkshire Network/GMAC Real Estate Network will use to attract prospective buyers to your home. Merchandising, on the other hand, refers to the preliminary work you do to get your house ready for sale so that it's the most appealing to prospective home buyers.

In other words, merchandising is an important pre-marketing step to preparing your home for sale. With it, we can help you enhance your home from the buyer's perspective. And we'll take advantage of your well merchandised home by implementing our proven Home Marketing System™ to help sell it quickly, easily and at the best possible price.

Look at your home as a buyer

As you prepare to sell your home, shift your perspective: Look at it with the critical eye of a buyer. Only by looking at your home objectively can you see what prospective buyers see. And keep in mind that there is a difference in how you live in your home and how it should look when it's for sale or being shown.

The first step toward merchandising your home is to put on your buyer's hat and take an inspection tour - inside and out. Our complimentary Home Merchandising Analysis will help you and Dan O'Brien look at your home from a buyer's perspective - identifying any areas that may require minor repairs, general fix-ups or selective improvements. Contact Dan O'Brien today for your free Home Merchandising Analysis.
 

For a copy of this brochure, please e-mail Dan O'Brien and request the "Fresh Ideas for your kitchen" brochure.

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